Huddle Up: Lets Talk Obesity grew out of a survey done by the NFL Alumni that found over 60% of organizational members were living with obesity or overweight. To confront this ​pressing which now affecting 42% of all US adults, NFL Alumni Health developed a campaign to inspire and empower individuals to ​achieve healthier lifestyles through education, advocacy, and active engagement.  By engaging NFL alumni willing to share their personal journeys with obesity and connecting them with schools, community ​organizations, healthcare providers, and local businesses, NFL Alumni Health was able to deliver comprehensive programming ​that promoted healthy eating, regular physical activity, and mental well-being. Alumni Ambassadors successfully shared their personal ​experiences, both failures and successes, to inspire positive lifestyle changes in others. Amazing results were achieved my many alumni including multiple members losing more than 35 lbs each.  

The campaign took to Radio Row at the 2022 Super Bowl and garnered more than 45.5 million media impressions, 4 hours of published media interviews including with 5 top tier sports radio and broadcast stations.