BEYOND TYPE 1 DIABETES CAMPAIGN

In a collaborative Huddle for Health campaign, Beyond Type 1, the NFL Alumni Association, singer-songwriter Nick Jonas, and Las Vegas Raiders Wide Receiver DeAndre Carter launched a national outreach and education initiative aimed at helping people recognize diabetes symptoms, get timely diagnoses, and access resources for managing the condition. Carter expressed pride in being a spokesman with the NFL Alumni and Beyond Type 1 to demonstrate that managing diabetes allows individuals to achieve their goals and live full lives. The multi-year partnership, set to expand nationwide and within NFL Alumni chapter cities, integrated Beyond Type 1’s resources to promote diabetes awareness.

The partnership’s inaugural event kicked off at a live symposium in Las Vegas on February 6, featuring speakers such as Kristian Hurley of Beyond Type 1, David Pearce of Sanford Research, and DeAndre Carter, who was diagnosed with Type 1 diabetes at age 14. The initiative aimed to educate people about symptoms, reduce complications, and save lives. The topic is timely given an estimated 8.5 million Americans live with undiagnosed diabetes and delayed diagnoses or inadequate care affect one in three people with Type 1 diabetes. The use of NFL Alumni Ambassadors is deemed critical to reach the sports industry with research indicating a 7% diabetes rate among former football players under 30, contrasting with 1% in their peers.

The live Super Bowl symposium was followed by a tour of Radio Row where NFL Alumni Health Ambassadors participated in 13 interviews generating 11 media stories and an estimated 6.3 million impressions. Additional events are planned across the US.